Reporting for your internal communications emails is important for measuring the success of your email campaigns. ContactMonkey provides robust reporting capabilities so that you can create customizable reports to share with your leadership, view trends in data over time, and view open rates, average read times, and more.

 

 

Getting Started

ContactMonkey offers in-depth reporting that allows you to create and save custom reports that can be exported and shared.

Reporting is available for all ContactMonkey Internal Communications plan levels.

Depending on your role permissions within ContactMonkey, access to your organizations reporting and analytics may vary:

• • • User: You can view, save, download, edit, and delete reports for your own emails only.
    • Manager: You can view, edit, and download email performance data for all Users on your Team and create Saved Reports for yourself only.
    • Administrator or Owner: You can view edit, and download reporting for all Teams and Users within your organization and create Saved Reports for yourself only.

 

View Reports

Within ContactMonkey you can access your email analytics by following these steps:

1. 1. 1.  Login to your ContactMonkey account
      2. Head to the Reports tab, located  in the top navigation

Within Reports, you’ll see the Email Analytics tab, Saved Reports tab, and the Save Report or Download Report buttons.

In the Email Analytics table, you can:

• • • Sort the column's data in ascending or descending order by clicking on the ⬆ or ⬇ arrow next to the column titles.
    • Add or remove columns.
    • Apply filters (steps below under Filter Reports).

By default, you’ll see the following columns:

• • • Subject (required, cannot be disabled)
    • Sent Date
    • Sent Time
    • Tracking Type
    • Recipient Count
    • Open Rate
    • Click Rate

You can add or remove these default columns by toggling them on or off in the Columns menu on the far right:

Column options are bucketed into related metrics:

Campaign Summary

• • • • Subject (cannot be disabled)
      • Sent By (ContactMonkey user)
      • Sent From (sending email address)
      • Sent At (Date, mm-dd-yyyy)
      • Recipient (Distribution list name/CSV name/custom list)
      • Recipient Count
      • Tracking Type (dropdown/toggle)

Opens/Clicks

• • • • Unique Opens (#)
      • Open Rate (%) (unique open %)
      • Multiple Opens
      • Unopened
      • Total Opens
      • Unique Clicks (#)
      • Click Rate (%) (unique click %)
      • Multiple Clicks (# of recipients that have clicked more than one URL in an email)
      • Total Clicks
      • Desktop Open Rate(%)
      • Mobile Open Rate (%)

Read Time

• • • • Glanced (1 - 3 seconds)
      • Skimmed (3 - 9 seconds)
      • Read (> 9 seconds)

Audience Engagement (each of the below is its own option & column) 

• • • • eNPS Score Average (average across all eNPS surveys in that campaign)
      • eNPS Reactions Count (total number of responses across all eNPS surveys in that campaign)
      • eNPS Comments Count (number of comments across all eNPS surveys in that campaign)
      • Survey Reactions Count (total survey responses, excluding eNPS)
      • Survey Reaction with Comments (total survey comments, excluding eNPS comments)
      • Surveys Count (Total # of surveys included in the campaign excluding eNPS)

 

View Reports By Team

If you have permissions for multiple Teams, you can toggle between Team reporting by toggling between them via the Viewing dropdown in the navigation bar.

 

 

Filter Reports

Adding filters to your reports controls which emails are included in the data you see. Filters are made up of three separate components:

• • Metric (e.g. Open rate)
  • Operator (e.g. is greater than)
  • Condition (e.g. 75%)

Text-based filters can have operators applied that can filter by:

• • Equals - meets the criteria exactly as entered
  • Does not equal - does not meet the exact criteria entered
  • Contains - includes the criteria as entered anywhere in the field specified
  • Does not contain - does not include the criteria anywhere in the field specified

You can stack multiple filters on the same text-based metric by applying the AND / OR operators.

Number-based filters can have operators applied that can filter by:

• • Equals - is exactly the criteria exactly as entered
  • Not equal - does not meet the exact criteria entered
  • Greater than - is a higher number than the criteria entered, does not include the number entered
  • Less than - is a lower number than the criteria entered, does not include the number entered
  • In range - numbers are between the specified range

You can apply the following filters to your reports:

Campaign Summary

• • Subject
  • Sent By (ContactMonkey user)
  • Sent From (sending email address)
  • Sent At (Date, mm-dd-yyyy)
  • Recipient (Distribution list name/CSV name/custom list)
  • Recipient Count
  • Tracking Type (dropdown/toggle)

Opens/Clicks

• • Unique Opens (#)
  • Open Rate (%) (unique open %)
  • Multiple Opens
  • Unopened
  • Total Opens
  • Unique Clicks (#)
  • Click Rate (%) (unique click %)
  • Multiple Clicks
  • Total Clicks
  • Desktop Open Rate(%)
  • Mobile Open Rate (%

Audience Engagement (each of the below is its own option & column) 

• • eNPS Score Average (average across all eNPS surveys in that campaign)
  • eNPS Reactions Count (total number of responses across all eNPS surveys in that campaign)
  • eNPS Comments Count (number of comments across all eNPS surveys in that campaign)
  • Survey Reactions Count (total survey responses, excluding eNPS)
  • Survey Reaction with Comments (total survey comments, excluding eNPS comments)
  • Surveys Count (Total # of surveys included in the campaign excluding eNPS)

•  

To remove a filter, look for the little filter icon to the right of the filter. This tells you that there is a filter applied in this metric. Open the metric and delete any conditions, and you'll see the Analytics table adjust.

 

 

 

Create Saved Reports

To create a Saved Report, follow these steps:

1. Login to your ContactMonkey dashboard
2. Head to Reports
3. Apply filters and select columns as desired
4. Click Save Report in the top right hand corner of the Email Analytics page
5. Name your report
6. Confirm your actions by clicking Save

Once saved, you’ll be able to view it within Saved Reports. It will also be sent as an email to you.

 

View, Edit, And Delete Saved Reports

Once you have created a Saved Report, you will have access to view, edit, or delete your Saved Reports as needed.

To do so, follow these steps:

1. 1. Log in to your ContactMonkey dashboard
   2. Head to Reports, located in the top navigation bar
   3. Select Saved Reports in the tabs toward the middle of the page

From there, to view a Saved Report, simply click on the report. You’ll be able to see:

• • • Date the report was created
    • Date the report was last edited
    • Selected date range of the report
    • Who created the report
    • Total campaigns included in the report

To edit a Saved Report, you can:

• Click into the Saved report and make your changes by adding or removing columns and filters. Make sure to save your changes. 
• Rename the Saved Report by selecting Actions on the main Saved Report page 

To delete a Saved Report:

• Select Actions next to the report you wish to delete on the main Saved Reports page.
• You can also bulk delete by selecting multiple reports through the toggle box on the left, or selecting all reports by clicking the toggle box above the list.

At this time, you cannot bulk download or bulk rename reports. This will need to be done one at a time.

 

Download Reports

To download a report, follow these steps:

1. Login to your ContactMonkey dashboard
2. Head to Reports
3. Apply filters and select columns as desired, or open your Saved Report
4. New report: Click Download Report in the top right hand corner of the Email Analytics page 
   Saved Report: Select Actions next to the report you wish to download
5. New report: Select if you wish to download all columns or the currently selected columns

Downloading reports sends you the data as a link formatted as downloadable CSV to your email address. When requesting the download, any filters and columns applied to the report you request will be applied to the CSV sent to you. The email will come from Support@ContactMonkey.com, and will look something like this:

The link expires after 24 hours. If you miss the window, simply request the download again.

 

 

Frequently Asked Questions