Individual Tracking VS Overall Tracking

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Individual Tracking:

Individual Tracking involves ContactMonkey expanding the distribution lists that are placed in the "To" field of an internal campaign, then delivering an email to each recipient in the list.

Benefits:

  1. Emails can be personalised using {{firstname}},{{lastname}},{{displayname}}
  2. Visibility on exactly who has engaged the email
  3. Understanding of open rates.

Drawbacks & limitations

  1. If you are sending to 2000 recipients, it will take roughly an hour to complete. This is a result of Microsoft's limitation. (called throttling)
  2. Microsoft has a limitation which results in the largest list size being roughly 10,000 recipients for granular sending. (Recipient counting also follows the same rule)

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Overall Tracking:

When a newsletter is sent on an aggregate basis, ContactMonkey records the unique devices that have opened the email.

 

How do trackers work?

When the newsletter is sent, one set of trackers are inserted. (This means 1x 1x1 pixel to record the opens, and 1 URL redirect link for each URL in the newsletter). Every device that receives the email, receives the same trackers.

 

Each time a device opens the email, a "Unique device Open" is recorded. A cookie is left on the device which doesn't allow for "Repeat" or "Duplicate" unique opens on the same device. Unique device opens are not an indication of how many people have opened the email. 

Each time a device clicks a link in the email, a "Unique device Click" is recorded. A cookie is left on the device which doesn't allow for "Repeat" or "Duplicate" unique clicks on the same device. Unique device opens are not an indication of how many people have opened the email. 

Why are unique device opens more than the number of recipients?

  1. A recipient can open the email on multiple devices. (Triggering multiple unique opens)
  2. A recipient can forward the email (along with the trackers) to another recipient or group. (Triggering multiple unique opens

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