Accessing the Dashboard
Your dashboard is accessible three different ways.
- Clicking the bar graph icon in your sidebar
- Clicking "Open Dashboard" at the bottom of the stats tab (envelope icon) in your sidebar
- Going to the following link in your web browser:
The first thing you will see on your dashboard is a graph of your email opens for the week, as well as a statistical overview for all emails you have sent thus far.
- The black dots / line display how many emails you sent
- The orange dots / line display how many email opens you had
- Data is arranged according to calendar days
- "Emails Opened" may exceed "Emails Tracked" if there are multiple recipients per email, or if recipients are opening each email multiple times
- The "Opened" rate may exceed 100% if there are multiple recipients per email, or if recipients are opening each email multiple times
- "Avg # of Opens" is calculated per email
This example is from one of our Customer Support Assistants, which explains why their emails are opened so frequently, and often multiple times each.
Below your general tracking metrics, you will see a table of the tracking stats for your most recent emails. You have the option to search for specific domains or recipients, as well as filter for the date range and whether emails were starred, opened, unopened, clicked, etc.
Clicking on a specific email will expand the stats to reveal more information about each open and click.
- The number sequence denotes the IP address where the email was opened
- The location is determined according to the IP address
For more info on why locations may be blank, why you may see a location that seems incorrect, or why the same location seems to show up for separate emails, please refer to this article.
- 'Normal' emails to multiple recipients will list all locations, devices, and open times, but will not link these to individual recipients (we recommend sending a Mail Merge in order to see an individual breakdown for mass distributed emails )
- WebMail = Gmail inbox on a web browser
- Using Gmail = Gmail mobile application
If you scroll to the bottom of your table of tracking stats, you will see the option to download the raw data as a .CSV file. This takes a few minutes to compile, and then will be sent to you as a download link via email.
Even further down is a breakdown of your "Best Performing" subject lines and links. By best performing, we mean which subject lines / links happen to garner the most opens or clicks. If some have far higher open/click rates, you may consider sending more of those emails out to clients or prospects.
Similar information is relayed for the most commonly used devices to open your emails, and the most common cities where your emails were opened. You may find "Unknown" or "Mountain View" are two of your most common locations. For more information on why, please read this article.
Mail Merge Stats
When you send a mail merge, i.e. an email specialized for mass distribution, it will show up both in "My Stats" and in "Mail Merge Stats".
- If you sent the mail merge with aggregate tracking on, the mail merge will be displayed in "My Stats" the same way a 'normal' email with multiple recipients would. It will list all locations, devices, and open times, but will not link these to individual recipients
- If you sent the mail merge with aggregate tracking off, the mail merge will be displayed in "My Stats" as multiple individual emails sent to each recipient.
An explanation of the track Aggregate" setting can be found here.
The Mail Merge Stats page is explained in detail in this article.
Manage My Subscription
The "Manage My Subscription" page is where you can view your plan details and renewal date.
Additionally, you have the option of upgrading from a free trial to a subscription, as well as the option to change your license (e.g. from Professional to Salesforce).
If you are on a Teams or Salesforce plan, you can create a team from this page, or add/remove members from the "Manage My Team" tab. More information on managing Teams can be found at this article.