Mail Merge Stats

Mail Merge Stats are found beside "My Stats" on your dashboard. They are similar to normal email tracking stats, but break down each individual's interaction with a mail merge in more depth. Additionally, you are provided with an overview of the most engaged recipients, most common devices and locations, and most successful subject lines and links (for individual mail merges and in the history of your mail merge campaigns). 

For information on how to send Mail Merges, please refer to this article. 

Accessing the Dashboard

Your dashboard is accessible three different ways. 

  • Clicking the bar graph icon in your sidebar

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  • Clicking "Open Dashboard" at the bottom of the stats tab (envelope icon) in your sidebar

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  • Going to the following link in your web browser:

https://contactmonkey.com/dashboard/stats

Data Overview (All Campaigns)

"Campaigns" and "Mail Merges" are used interchangeably. 

The first thing you see is an overview of how many campaigns you have sent, as well as the average percentage of recipients who open your campaigns or click links embedded within campaigns.

Then comes the "Engagement Distribution Timeline". This is a similar concept to the email opens graph in "My Stats", however it reveals email opens and clicks as a percentage of total email recipients. You can hover over each point to see which campaign they represent, as well as zoom into a specific month or timeframe by selecting a section with a click and drag. 

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Below this graph is a statistical overview of all the mail merges you have sent so far.

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  • "Unique Opens" refers to how many separate recipients have opened your campaigns (regardless of how many times they opened it)
  • "Unique Clicks" refers to how many separate recipients have clicked links in your campaigns (regardless of how many times recipients clicked the same link)
  • The device breakdown may help you determine what length and format will work best for your campaign recipients

Recent Campaigns

Below your campaign overview, you will see a list of your recently sent campaigns/mail merges.

You have the option of downloading a .CSV file report of all campaigns. This takes a few minutes to compile, and then will be sent to you as a download link via email. The file includes the following information for each campaign:

  • Unique Opens
  • Unique Clicks
  • Desktop Opens
  • Mobile Opens
  • Number of Recipients
  • Open Percentage
  • Click Percentage

If you click on a specific campaign, you will see a similar "Engagement Distribution Timeline" and data overview that you see from all campaigns, but focused on the single campaign only. This will help you determine what time most recipients engage with your campaigns, and how they choose to engage with them. 

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  • "Unique Opens" refers to how many separate recipients have opened your campaigns (regardless of how many times they opened it)
  • "Multiple Opens" refers to how many recipients have opened your emails multiple times
  • "Total Opens" combines unique and multiple opens to reveal how many times your campaign has been opened, including if one recipient opened the email multiple times
  • "Unopened" refers to the number of campaigns you have sent that have not been opened at all
  • "Unique Clicks" refers to how many separate recipients have clicked links in your campaigns (regardless of how many times recipients clicked the same link)
  • "Multiple Clicks" refers to how many recipients have clicked links in your campaigns multiple times
  • "Total Clicks" combines unique and multiple clicks to reveal how many times links in your campaigns have been clicked, including if recipients clicked the same link multiple times
  • "Clicks Per Unique Opens" refers to the percentage of recipients who click on a link when they open the email 

Keep scrolling and you will see statistics for the read time of recipients (i.e. how much time the email was opened for) in addition to a list of the top 5 "Most Engaged Recipients". Clicking "View All" will reveal further details on when and where each recipient opened your email or clicked the links embedded within. 

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You can also see an overview of the locations where your campaign was opened or embedded links were clicked. This is broken down into both countries and cities. 

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Finally, if you embedded multiple links in your email, you can compare which links were clicked more. Click "View All" to see further details on each link.

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If you click the small arrow (>) on the very right of a specific link row, it will drop down to reveal who clicked on the link, how many times they clicked on it, and when they clicked on it. Mail_Merge_stats__6.png

 

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