Segmented Email Stats Note:
Segmented Email Stats will only show up on your dashboard for campaigns with Individual tracking. The feature is also compatible with Anonymous tracking, however, if a segment has fewer than 10 recipients, no stats will be shown for it. This is to ensure that the anonymity of the recipients is maintained, as having too few recipients could allow for identification. Check out this article for how to set up your segmented email stats.
1. To view your segmented email stats, go to the Campaign Overview page of your Individually or Anonymously tracked campaigns. From there, you should see a new tab next to the Data Overview tab entitled Segmented Email Stats.
2. Under the Segmented Email Stats tab, you will see a breakdown of detailed analytics filtered based on merge fields from your Directory upload. You can select the filter from the dropdown menu:
3.You can also easily download these detailed filtered statistics to benchmark performance across the different segments.
Check out this article on how to download statistics.
What can I see under Segmented Stats?
Similar to your dashboard view, you can see:
- a visual breakdown of opens and clicks
- a list breakdown of opens and clicks by the specified parameters