Understanding the Individual Campaign Reports

Essential_Red.jpgPlus_Red__1_.jpgEnterprise_Red.jpg

Read through for an in-depth breakdown of the individual campaign report! An individual campaign report will appear on your dashboard when you send a campaign using “individual” tracking. Please note that this campaign will show up once the last recipient on your list has received the email.

Sending Information 

Subject: The subject heading you used for the communication within Outlook.

Delivered: The time your first email was delivered (REMINDER: Individual campaigns send out one email every 2 seconds).

View Email: This allows you to view the HTML file you sent as part of your communication.

Sent by: The ContactMonkey user that clicked “send and track” on the email.

Sent from: The desired mailbox in which the email was sent from within Outlook (e.g internalcomms@contactmonkey.com). Learn more on how to send from a shared mailbox here.

Sent to: The title of the list that you sent the communication to. This can be individual recipients, an Outlook distribution list, or a CSV list. Learn more on how to send to an Outlook Distribution List or format a CSV.

Event: Any event you embedded as part of your ContactMonkey email. 

sending_info.JPG

Data Overview 

Recipients: The total number of recipients within the lists you have sent to. Questions regarding count? Learn More

Unique Opens: The number of email addresses that opened the email at least once. 

Unique Clicks: The number of email addresses that clicked at least one URL embedded in the email. 

data_overview.JPG

Engagement Distribution Timeline

By default, a 24-hour visual performance graph. Tracks when you receive opens and clicks on your email. The ideal end result here is an immediate peak in the graph showing we received the high levels of engagement at the time of sending - meaning we sent it at an optimal time. 

engagement_dist.JPG

PRO TIP:

Experiment with different send times to gain insight into the send times that generate the most amount of engagement. The more time an email spends unopened in an inbox, the less chance there is of that being opened. 

 

Opens

Unique Opens: The number of email addresses that opened the email at least once. 

Multiple Opens: The number of email addresses that opened the email more than once. 

Total Opens: The total number of times any email address opened the email. 

Unopened: The number of email addresses that have not opened the email.

 

Clicks 

Unique Clicks: The number of email addresses that clicked at least one URL embedded in the email. Learn more on how to embed attachments or links here.

Multiple Clicks: The number of email addresses that clicked more than one URL embedded in the email.

Total Clicks: The total number of clicks received on all URLs embedded in the email. 

Clicks Per Unique Open: The number of email addresses that have clicked on a URL out of the number of recipients that have opened the email at least once. 

Devices

Desktop: The percentage of recipients that opened the email for the first time on a desktop device. 

Mobile: The percentage of recipients that opened the email for the first time on a mobile device. Check out this article on how to create mobile-responsive templates.

opens_clicks_device.JPG

Read Time

This premium add-on feature allows you to further understand audience behavior by analyzing time spent reading the communication. ContactMonkey measures the activity of each recipient for the first 10 seconds after opening the email and have segmented this into these three categories: 

Glanced 1-3 seconds

Skimmed: >3-9 seconds

Read: >9 seconds

read_time.JPG

Most Engaged Recipients

On the surface this bucket will display your 5 most engaged recipients (by number of opens). By clicking “view all” you can expand this list to the full recipient list and toggle between most engaged and least engaged by clicking on the “opens” column. By clicking on an individual's email address within the list, you can see exactly how each recipient engaged on the email. 

most_engaged_recipients.JPG

Best Performing Locations

This provides you with a breakdown of the different regions that have opened and clicked on your email. To expand the list of cities within a region, simply click the country for a drop-down list. 

heat_map.JPG

Best Performing Locations

An overview of URL activity within your email. Any URL (whether that is a button, video, image etc.) that is embedded within the email will appear here showing you the differing levels of engagement of each. You can view who has clicked on it by clicking “view all” and then clicking the arrow on the very right of the URL. 

best_perfomring_links.JPG

Employee NPS and Surveys

This is a great opportunity to enable two-way communication between you and your recipients. You are able to see the responses and comments in one convenient place. Check out this article to learn how to easily incorporate these features into your emails.

enpns.JPG

Your recipients will also have the option to add an anonymous comment alongside their vote and this feedback can be viewed by clicking the comments drop-down menu.

comments.JPG

Be sure to reach out to your account manager if you have any questions about the individual campaign report. Happy Sending!

surveys.JPG

Have more questions? Submit a request