SMS Analytics Tab Explained

Once you have sent your SMS campaign, head to the analytics tab to view your metrics. 


Data Overview

Number of Campaigns
Total campaigns sent to date for your team
Total SMS Sent
Total number of segments sent ( FYI: 1 Segment equals 160 characters)
Total Recipients
Total number of phone numbers in your uploaded CSVs
Total Opt-Outs
Number of phone numbers that texted STOP to your campaign, opting them out of all campaigns moving forward

Recent Campaigns 

This is where you can view any campaigns sent by users within the same team. Clicking into a campaign allows you to see the message contents:


Number of phone numbers within your CSV
Bounce Rate 
Percentage of phone numbers that did not receive the message
Actions Dropdown
In this dropdown, you can download the stats or delete the campaign. Please note once you delete the campaign you will not be able to retrieve it.
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