Metrics and Reporting

Navigating the Dashboard

• Navigating the dashboard
• Navigating the campaigns dashboard
• The engagement distribution timeline
• Understanding Device Breakdown

Navigating Campaigns

• Understanding the Individual Campaign Reports
• Understanding Overall Campaign Reports
• Viewing sent templates and campaign results
• Unique opens v unique device opens
• Understanding Best Performing Clicks
• Understanding Read Time

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Compare Campaigns

• Downloading Campaign Reports
• How to Compare Campaign Reports?
• Exporting Campaign Analytics into Powerpoint

Counting Recipients

• Utility Account Set Up
• Recipient Counting for Larger Lists