Understanding which links your audience engages with helps you optimize your email content. Click maps provide a visual heat map showing where readers click within your emails, making it easy to identify what resonates and where to place your most important content.
What Are Click Maps?
Click maps provide a heat map-style visualization of link clicks within your emails. This visual feedback shows you:
- Where readers are most active in your emails
- Which calls-to-action (CTAs) perform best
- Which links generate the most engagement
Data exclusions: Click maps do not track surveys, anchor links, or event links.
Availability: Click maps are available for all sent emails, regardless of which tracking type you select. You can only view click maps for emails you have permission to access.
Important: Click maps are only available for emails sent after June 2023. This feature is not available for Outlook Non-365 users.
Viewing a Click Map
- Click Emails at the top of your dashboard
- Click Sent and select your desired email
- Click Click Map
Understanding Click Map Tooltips
Hover over any link, redirect, or linked image in the email to see a tooltip displaying:
- Total clicks: Total number of times the link was clicked
- Percentage of overall clicks: The link's share of all clicks in the email
- URL: The destination URL
- Unique clicks: Number of individual recipients who clicked the link
Filtering Click Map Data
Filter your click map to focus on specific performance ranges and identify which links capture attention.
Available Filters
You can filter by percentage of total clicks:
- >20%: Highest performing links
- >10-20%: Strong performing links
- >5-10%: Moderate performing links
- >0-5%: Low performing links
- 0%: Links with no clicks
How to Apply Filters
- Open your campaign's click map
- Use the Click Breakdown toggles on the left-hand side
Hide low-performing links to focus on what's working, or isolate underperforming links to identify what needs improvement.
Analyzing Best Performing Links
The Best Performing Links section provides a detailed breakdown of all URLs in your email, ranked by engagement.
What Best Performing Links Shows
- Total clicks: Total number of times each URL was clicked across all recipients
- Unique clicks: Number of individual recipients who clicked the link (one click per recipient)
- CTAs: The anchor text or alt text associated with each link
Viewing Best Performing Links
- Emails at the top of your dashboard
- Click Sent and select your desired email
- Scroll to the bottom of the page
Viewing All Links and CTAs
To see the complete breakdown:
- Click View All in the top right corner of the Best Performing Links section
- Toggle Show CTA to display the anchor text or alt text for each link
This helps you understand not just which URLs performed well, but also which messaging and CTAs drove clicks.
Tracking Individual Recipient Engagement
For emails sent with Individual tracking, you can see exactly which recipients clicked each link:
- Click View All in the top right corner of the Best Performing Links section
- Click the arrow beside your desired link
- See detailed engagement activity for each recipient
This individual-level tracking allows you to:
- Identify which team members or stakeholders engaged with specific content
- Follow up with recipients who clicked on important links
- Understand engagement patterns at a granular level
Frequently Asked Questions
Can I download my click map data?
Not at this time. However, you can take screenshots to compare click maps across different campaigns.
How quickly do clicks appear in my click map?
Clicks update almost instantly, typically within less than a second. Occasionally, there may be slight delays during periods of high activity, but this is rare.
Are clicks tracked per unique device?
Yes. Clicks are tracked on a per-device basis. If a recipient opens and clicks on both their laptop and phone, this counts as two unique clicks.