The Engagement Distribution Timeline shows when recipients open and click your email, broken down hour by hour. By default, the timeline displays the first 24 hours after sending, but you can adjust this timeframe using the drop-down menu.
How to Use This Data:
Use the timeline to identify when your audience is most engaged with your emails. Ideally, you'll see a spike in activity shortly after sending—this means your message reached recipients while it was still at the top of their inboxes.
By analyzing engagement patterns across multiple campaigns, you can determine the optimal timing for future emails and improve your open and click rates.