Read time lets you determine how long employees read your internal newsletters sent from Outlook. In real time, you can see if your communications have been glanced at, skimmed, or read. Read time metrics are not available for users who leverage Gmail/Gsuite due to technical limitations with Gsuite products specifically.
Read time in ContactMonkey enables you to go beyond open and click reports and identify what type of content engages your employees, allowing you to make the changes to increase engagement when creating and sending your emails.
Use read time in conjunction with the engagement distribution timeline to understand when employees typically have more time to read new emails, and not just open and close them.
What Is Read Time?
Read time refers to the time a recipient spends reading an email.
Our data splits read times into percentages of recipients who glanced, skimmed, and read an email.
- Glanced: Recipients who glanced at an email spent 1–3 seconds reading the email.
- Skimmed: Recipients who skimmed an email spent for >3–9 seconds reading the email.
- Read: Recipients who read an email spent more than 9 seconds reading the email.
Benefits Of Read Time
- Measure how long your recipients spend reading your emails.
- Understand how much your recipients value your content.
- Use read time to measure what type of content makes your newsletters more engaging.
How Read Time Works
All reads are aggregate and total. (Not unique to a recipient or device).
When an email is opened on one of the following email clients, ['Outlook on Windows Desktop Client (Old View)', 'Outlook on macOS Desktop Client', 'Outlook on iOS'], the read time begins. When a recipient moves to a different email in their inbox, the read time stops, and their read will fall into one of the above buckets.
If a recipient opens on a device that's not supported, read time calculation is skipped as they can not reliably provide us accurate data.
Viewing Read Time
View your sent emails read time statistics by opening up the Campaign Overview.