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The device breakdown metric shows which devices your recipients use to open your emails.
- Mobile: Percentage of opens on mobile devices (phones and tablets)
- Desktop: Percentage of opens on desktop computers
Hover over each segment in the Recipients section
Why This Matters
Understanding your audience's device preferences helps you design more effective emails. Since emails render differently on mobile versus desktop, knowing where most recipients open your messages allows you to optimize your template layout and content for the right screen size.
For example, if 70% of your audience reads emails on mobile, you'll want to prioritize mobile-friendly designs with larger buttons, shorter paragraphs, and single-column layouts.