Social media integration in your email campaigns provides your employees with multiple avenues to stay connected and up-to-date with your organization beyond traditional email communication.
Why Include Social Media Icons
Expand your reach: Social media buttons help drive traffic to your social channels, increasing followers and engagement across platforms.
Build community: Give your employees more ways to connect with your organization and participate in ongoing conversations.
Increase accessibility: Some people prefer social media over email for staying informed about updates and news.
Track engagement: Monitor which social platforms resonate the most through click tracking.
How to Add Social Media Icons
- In the Email Builder, insert a row where you want your social media icons to appear
- Locate the Social content block on the right sidebar and drag it to your row
- The most common social media platforms (Facebook, Twitte/X, Instagram, LinkedIn) will display automatically
Customize Your Social Media Icons
Change Icon Colors and Style
- Highlight the Social content block
- Locate Select icon collection in the right sidebar
- Use the dropdown menu to choose from different:
- Color schemes
- Icon styles
- Size options
Reorder Your Icons
- Click and drag icons within the sidebar to rearrange them
- Position your most important social channels first
- Consider your audience when determining order
Add or Remove Platforms
- Scroll in the sidebar to locate Add new icon
- Click to choose from an expanded list of social media options
- Click Add a custom icon to upload your own
- Click Delete to remove a social media icon
Configure Links
- Add the destination URL of each social media account in the siebar
- Toggle on More options to add a custom title and alt text
- Test links to ensure they direct to the correct pages
Best Practices for Social Media Integration
Strategic Placement
- Email footer: Most common and expected location
- Header section: For prominent social presence campaigns
- Content breaks: Between sections for natural engagement points
Icon Selection
- Limit platforms: Include only active, regularly updated social channels
- Match your audience: Include platforms where your target audience is most active
- Maintain consistency: Use the same social platforms across all email campaigns
Link Management
- Direct to main pages: Link to your organization's main social media pages, not specific posts
- Keep URLs current: Regularly audit and update social media links
- Use tracking: Leverage ContactMonkey's built-in tracking to measure social media click-through rates
Advanced Customization Options
Custom Icons for Internal Communications
Use the custom icon feature to link to:
- Company intranet pages
- Employee portals and resources
- Department-specific social channels
- Industry networks and professional associations
Brand Consistency
- Match your brand colors using the color customization options
- Upload branded icons that align with your visual identity
- Maintain consistent sizing across all social media buttons
Measuring Success
Track Performance
- Monitor click rates for each social platform through ContactMonkey analytics
- Compare platform performance to understand audience preferences
- A/B test icon placement to optimize engagement
- Review social media growth to measure cross-channel impact
Optimization Tips
- Remove low-performing platforms to streamline your selection
- Experiment with icon styles to improve click-through rates
- Adjust placement based on engagement data
- Update regularly as your social media strategy evolves