The Internal Email Benchmark Report is ContactMonkey's annual report of internal communications email performance benchmarks. You can read the latest edition for free on the ContactMonkey blog: Read the latest Internal Email Benchmark Report.
What is the Internal Email Benchmark Report?
The Internal Email Benchmark Report is a yearly report, published by ContactMonkey, that aggregates internal email engagement data to establish industry benchmarks for internal communications. It helps internal communicators answer a common question: "How does my email performance compare to everyone else's?"
Because the report is refreshed each year, always use the latest edition when comparing your results.
What does the report cover?
The report typically summarizes benchmark metrics for internal email, so you can compare your own results against a broad dataset. Commonly covered metrics include:
- Average open rate for internal emails
- Average click rate and click-to-open rate
- Engagement trends across industries and organization sizes
- Practical takeaways for improving internal email performance
How do I compare my results to the benchmarks?
Use your own ContactMonkey reporting to see how your emails measure up. To understand exactly how ContactMonkey calculates the metrics referenced in the report, see How Open Rate, Click Rate, and Click-to-Open Rate Are Calculated.