ContactMonkey's AI feature automatically creates compelling subject lines and preheader text based on your email content, helping you improve open rates and engagement.
What is Preheader Text?
Preheader text is the preview text that appears after your subject line in email inboxes. It provides a brief summary of your email content and is typically one sentence long.
Generate AI Subject Lines and Preheader Text
Step 1: Access the Email Builder
- Log in to ContactMonkey
- Create a new email OR open an existing email
- The Email Builder will launch automatically
Step 2: Open email settings
- Click Settings at the top right-hand side
- Scroll to the Metadata section
- You'll see fields for Subject and Preheader
Step 3: Generate with AI
- Click the magic wand icon
- Select one of the following options:
- Generate all details
- Generate subject only
- Generate preheader only
- A modal window will open with AI-generated suggestions
- Choose your preferred tone of voice from the dropdown (8 options available)
- Click Regenerate / Regenerate All to create new suggestions with different tones
- If you are using AI to generate both the subject and the preheader, you can click the individual regenerate prompt beside each line
- Click Apply / Apply All to use the generated text
Available Tone of Voice Options
Native
Uses natural, everyday language and expressions common to native speakers.
Example: "Check Out This Awesome New Tool!"
Informal
Casual and conversational, as if speaking to a friend. May include contractions and colloquialisms.
Example: "Hey Team, Check Out This Cool New Tool!"
Persuasive
Focuses on convincing the reader and encouraging action. Uses compelling arguments and strong calls to action.
Example: "Discover Why This Tool is a Game-Changer for Us!"
Descriptive
Emphasizes detailed and vivid descriptions to paint a clear picture. Often uses sensory details.
Example: "See How This Sleek New Tool Can Boost Your Day!"
Visual
Uses visual language and imagery to help the reader visualize the content. May include metaphors and similes.
Example: "Imagine a Tool That Makes Your Day Easier—It's Here!"
Humorous
Light-hearted and funny, aiming to entertain while conveying the message. Often includes jokes and playful tone.
Example: "Meet Your New Best Friend at Work—It's a Tool!"
Narrative
Tells a story with a beginning, middle, and end. Engages readers with storylines or personal anecdotes.
Example: "Once Upon a Time, a Tool Came to Make Our Work Easier..."
Formal
Uses professional and polished tone suitable for business contexts. Avoids contractions and maintains respectful style.
Example: "Announcing the Implementation of Our New Efficiency Tool"
Multi-Language Support
The AI generates content based on your email's actual content language, not the Email Builder's language setting. For example, if your email content is in English but the Builder is set to Italian, the AI results will be in English.
After Generating Your Content
Once you've applied AI-generated subject lines and preheader text:
- Edit the generated text manually if needed
- Continue building your email as normal
- Send your email through your preferred method
Important: Depending on your sending method (Web App or Web Add-in), you may be prompted again to confirm your AI-generated content before sending. See our platform-specific sending guide for details.
Tips for Best Results
- Write your email content first - AI generates better subject lines when it has full email content to analyze
- Try multiple tones - Test different options to see what resonates with your audience
- Keep it concise - Subject lines typically perform best at 30-50 characters
- Review and edit - AI suggestions are starting points; customize them for your specific message