ContactMonkey offers three tracking options to match your reporting needs and privacy requirements. Select your desired tracking method when sending each email.
Comparison Table
Feature |
Individual |
Anonymous |
Overall |
| Tracks Individuals | Yes |
Yes (anonymized) |
No |
| GDPR-Compliant | No |
Yes |
Yes |
| Resend to Non-Openers | Yes |
No |
No |
| Segmented Reporting | Yes |
Yes (10+ recipients) |
No |
| Best For | Targeted, identified sends |
Targeted sends with privacy compliance |
Fast, high-level reach across any list size |
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Available Tracking Options
Individual Tracking
Best for: Detailed reporting when privacy regulations permit
What you'll see:
- Exactly who opened your email
- Exactly who clicked links
- When each person engaged
- Ability to resend to non-openers
Reports include:
- Unique opens (each person counted once)
- Total opens (includes multiple opens)
- Unopened recipients
- Click tracking per recipient
Important considerations:
- Because each recipient is tracked individually, this option is best suited to targeted, identified sends
- Stores recipient's personal information
Anonymous Tracking
Best for: Detailed reporting with GDPR or privacy compliance
What you'll see:
- Overall engagement metrics
- Segmented data (by department, location, etc.)
- Who engaged (anonymized)
Reports include:
- Unique opens (anonymized)
- Total opens
- Click tracking (anonymized)
How anonymization works:
- Email addresses are stored temporarily during sending
- Merge fields populate correctly if applicable
- After successful delivery, all personal identifiable information (PII) is removed
- Only anonymized engagement data remains
Important considerations:
- Because each recipient is tracked individually before anonymization, this option is best suited to targeted sends
- Not available for Outlook Non-365 users
- Segments with fewer than 10 recipients show no data (prevents identification)
- Cannot resend to specific non-openers
Overall Tracking
Best for: Fast sending with high-level metrics
What you'll see:
- High-level engagement data
- Device-based opens (not person-based)
Reports include:
- Unique device opens
- Total opens
- Click tracking (overall counts)
Important considerations:
- Our fastest sending option — reach all of your employees in seconds, or a couple of minutes
- Suitable for lists of any size
- Device opens may exceed recipient count (one person using multiple devices)
- No individual engagement visibility
- Cannot resend to non-openers