Best Practices: Email Builder

The most important aspect of your email Template is that it is responsive over all platforms and looks great for all readers. We recommend you follow these steps in order to get the most out of your templates.

1. Name your Email: As you and your team members create templates, it's important to know who is working on which template to minimize errors and unwelcome changes.


2. Settings :It is important to confirm your settings before inserting any content to your email. To learn more about your settings, check out this article. 

3. Email Width: Your default content area width is automatically set to 800, so you can clearly see the Row and the Content area


4. Default Colors: Ensure your Default Colors are saved.


5. Font Size: Set your font size to 14 px for best visibility across all devices and email platforms.


Why Size 14?

 Campaigns will look different on mobile vs desktop- setting your font to 14 allows the screen to adjust while keeping the text legible! 

6. Line Height: Increase line height to 2.


7. Rows and Content: Use as many rows as possible – Each new bit of Content should have its own row. This is important because when your users view on mobile, the content will stack on top of each other, creating a more seamless user experience. 

8. Preview, preview, preview!: Continue to preview your email on both Desktop and Mobile throughout the design process.

9. Embed attachments you wish to send, within the email, rather than attaching them.

10.Use Surveys to boost engagement.


11. Link your survey or eNPS to the question. Ensure its just the question and emoji reaction/eNPS in the same row to avoid errors. It should look like this when you hover over it:Emoji_Merged.jpg

12. Always Test your communication to yourself or a colleague to ensure proper formatting. Learn how to send emails here.

13. Using Images within Rows: If you plan on using columns with images, make sure all the images in that section have the same dimensions. Example below:




NEVER make edits to your email once it is inserted in the the email body in Outlook, ContactMonkey will always send the latest version available online within the email builder!

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