Best Practices: eNPS


What is eNPs?

eNPS, or the Employee Net Promoter Score, allows you to gauge employee sentiment in a matter of seconds. Employees answer your questions on a scale of 1 to 10 and our system aggregates the data to come up with the Net Promoter Score. Not only can you gather numerical data, our unique tool allows you to collect anonymous feedback- which can play a key role in your internal communications strategy. Including NPS allows you to increase engagement with your sends, and improve your internal communication strategy.

Did you know?

Apple was one of the first companies to use Net Promoter Score to find out the likelihood of employees recommending their product.

Importance of eNPS in your communications

Implementing eNPS into your communications strategy allows you to more clearly see a link between employee satisfaction, customer satisfaction and loyalty to company and brands. By tracking the Net Promoter score and anonymous comments, you are able to see more clearly how employees are reacting to major milestones and company decisions. Especially as we are all working remotely, eNPS allows you to gauge employee sentiment without being in an office and seeing for yourself. 

The key is to ensure your eNPS scores are implemented regularly within your communications. This can be on a weekly, monthly or quarterly basis. The more your employees see the eNPS score, the more likely they are to contribute regularly.

Read on to see some examples of questions that have proved successful for our clients in the past. 

Examples of eNPS questions:

The following is a tried and true question to ask your employees, and understand how likely they are to promote your company as a place of work.

On a scale of zero to ten, how likely are you to recommend ContactMonkey to friends or family as a place to work?

If an internal communicator is trying to understand how employees feel about working at the company versus how they feel about the product, they may want to ask something like: 

On a scale of zero to ten, how likely are you to recommend email tracking tools from ContactMonkey to a friend or colleague?

 Implementing it into your communication

Using our template builder, implementing two way communication has never been easier. Check out this article for a step by step guide.  You can also check out this video:


Best Practice Checklist:

  • Make sure you put eNPS regularly in your communication
  • Ask the same couple questions so your employees become familiar with what to expect, and you can compare data more easily 
  • Stress that the feedback is anonymous to encourage honest comments 
  • Ensure your question and the eNPS is merged properly to collect data
  • Read through this article to understand your results


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