eNPS is one of our two-way communication features with ContactMonkey, which allows you to ask questions and get responses from your recipients. While collecting this information to be reviewed easily. This article will explain how, when, where and why you would use it in your emails.
In this article:
What is eNPS?
eNPS, or the Employee Net Promoter Score, is a scoring system designed to help employers measure employee satisfaction and loyalty within their organizations. This is usually conducted using a 0-10 point scale. Upon receiving employee feedback, ContactMonkey aggregates the data to calculate the Net Promoter Score. Additionally, this unique feature allows you to collect anonymous feedback by enabling the "comments" switch.
Did you know?
Apple was one of the first companies to use Net Promoter Score to find out the likelihood of employees recommending their product.
Importance of eNPS in your communications
Implementing eNPS into a communications strategy allows a clearer link between employee satisfaction, customer satisfaction, and loyalty to the company. By tracking the Net Promoter score and anonymous comments, it's clear how employees are reacting to major milestones and company decisions. Especially in this remote-work climate, eNPS can help gauge employee sentiment efficiently.
Read on to see some examples of past questions that have proved successful for our clients.
Examples of eNPS questions:
The following is a commonly asked question, which helps understand how likely employees are to promote the company as a place of work.
On a scale of zero to ten, how likely are you to recommend ContactMonkey to friends or family as a place to work?
If an internal communicator is trying to understand how employees feel about working at the company versus how they feel about the product, they may want to ask something like:
On a scale of zero to ten, how likely are you to recommend email tracking tools from ContactMonkey to a friend or colleague?
Using eNPS in ContactMonkey emails
The eNPS option can be found in the content block options of the email builder. Check out this article for a step-by-step guide, or watch the video below:
Best Practice Checklist:
- Regular eNPS can help teams stay on top of employee wellness.
- Ask similar questions to allow employees to become familiar with what to expect while also being able to compare similar data.
- Stress that the feedback is anonymous to encourage honest comments.
- Ensure your question and the eNPS are merged properly to collect data.
- Read through this article to understand measures and understand results.