Merge fields automatically insert personalized information into your emails for each recipient. This includes information from your data source, such as names, departments, and custom data.
When you send an email with merge fields, ContactMonkey replaces each tag with the actual data for that recipient.
Example:
- You write:
Hello {{FirstName}}, welcome to {{Department}} - Bob receives: "Hello Bob, welcome to Marketing"
- Sarah receives: "Hello Sarah, welcome to Sales"
Why Use Merge Fields?
Personalized emails increase:
- Open rates
- Click-through rates
- Overall recipient engagement
How Merge Fields Work
Merge fields use this tag format: {{FieldName}}
The tag acts as a placeholder. When you send your email, ContactMonkey pulls data from your source (distribution list, CSV file, or contact list) and replaces each tag with the recipient's specific information.
Prerequisites
Before using merge fields, your account must meet these requirements:
Tracking Method
Merge fields require Individual or Anonymous tracking. They do not work with Overall tracking.
To check your tracking setting:
Web Add-in:
- Open the Web Add-in in Outlook
- Check the Tracking Options section to make sure Individual or Anonymous is selected
Web App:
- Click Emails at the top of your dashboard
- Click Compose & Send
- Check the Tracking Options section to make sure Individual or Anonymous is selected
Compatible Recipient Methods
Merge fields work with:
- Email addresses entered individually in the To field
- Distribution lists
- CSV uploads
- List Management contact lists
Merge fields do NOT work with:
- Google Groups
- Dynamic Content
If you're using Google Groups: Switch to CSV upload or contact lists.