Combine Dynamic Content with multi-language emails to show different content to different audiences while providing translations for each language. This article explains how these features work together, what you can customize, and common use cases.
What You Need to Know First
Dynamic Content and multi-language emails work together with one important rule: Display rules apply across all language versions. You cannot create different targeting for French versus English recipients within the same content block.
When you combine these features:
- Targeting rules are shared - The same audience conditions apply to every language version
- Content can vary by language - Write different copy, images, and links for each language
- Recipients see their language - People who match the rules see the block in their selected language
Example: You create a block for the Sales department. Sales employees in France see French content. Sales employees in Canada see English content. Non-Sales employees don't see the block in any language.
How It Works
What's shared across all languages
- Display rules and targeting logic
- Block visibility (on/off state)
- Email structure and layout
- Send timing and recipient lists
What you customize per language
- Text and headings
- Images and alt text
- Links and buttons
- Download assets
Common Use Cases
Department-specific announcements
- Rule: Department equals “Sales”
- Content per language: Localize copy, CTA, and asset links
- Outcome: Every Sales employee sees the promotion in their language. Non‑Sales employees do not see it.
Regional updates with consistent targeting
- Rule: Region in [EMEA, APAC]
- Content per language: Provide EMEA languages and APAC languages as needed
- Outcome: Employees in EMEA or APAC see the announcement in their language; others don’t see the block.
Role-based communications
- Rule: Job function equals “People Leaders”
- Content per language: Localize manager guidance and links to local policy docs
- Outcome: People leaders see the block in their language; ICs do not
Manufacturing site safety notices
- Rule: Location equals “Plant‑A”
- Content per language: Localized safety steps and attachments.
- Outcome: Only Plant‑A employees see the block, in their language.
New product release notes by customer‑facing teams
- Rule: Department in [Support, Success, Sales]
- Content per language: Tailor the explanation per team’s language and link to localized decks.
- Outcome: Go‑to‑market teams see what they need; everyone else doesn’t.
Compliance or mandatory training by audience tag
- Rule: Audience tag equals “SOX‑Scope”
- Content per language: Localize training details and LMS links.
- Outcome: In‑scope employees see requirements in their language.
Limitations
You cannot create different targeting per language
If a block targets Sales employees, it targets Sales employees in all languages. To use different rules for different languages, create separate Dynamic Content blocks.
Setup Instructions
- Click Emails at the top right of the ContactMonkey dashboard
- Click Create New Email
- Select an existing template, upload a JSON, or click Start from Scratch
- Assign a name to your email
- Toggle ON Dynamic Content and Multi-Language email
- Select your primary and secondary language(s)
- Click Create
- Insert the content block(s) you want to target to specific audiences
- Add your audience conditions; these rules will apply to all language versions of this block
- Switch to each language and provide translated copy, images, and links
- Use language and audience previews to confirm the right audiences see the right content in the right language
Best Practices
Name blocks clearly
Use descriptive titles like "Sales Promo - Q4" or "EMEA System Maintenance" to keep your targeting organized.
Use reliable targeting fields
Department, Country, Region, Location, Employment Type, and Audience Tags work best for consistent targeting.
Create separate blocks for different targeting
If you need different rules for different languages, create one block per target and localize each one.
Maintain content parity
Keep meaning consistent across languages, even if the length varies. Check formatting, line breaks, and button text.
Validate links per language
Ensure each language version links to the correct localized asset or landing page.
Frequently Asked Questions
Can I use different rules for French versus English for the same block?
No. Display rules apply across all language versions. Create separate blocks if you need different targeting.
What happens if someone matches the rules, but content is missing in their language?
Confirm your fallback plan before sending. Test the email to see what recipients will see if content is missing.
Can I combine multiple rule conditions?
Yes. Use combinations like "Department = Sales AND Region = APAC" to narrow targeting, then localize content for each language.