Internal communications require a different strategy than external communications. However, some clients may want to use our tool to send externally (e.g. ex-employees, prospective clients, users outside of their domain or vendors). We do not recommend using ContactMonkey for external marketing.
IT Permissions for External Domains
ContactMonkey allows you to send your employees tracked emails out of the box. However, there are some permissions we recommend IT configuring to give you an optimal experience. For example, Google Group Expansions, or Allowed Domains. For these to work, IT needs to be able to execute rules org-wide. If you are sending externally, you may be unable to access and change the user's IT settings. This will impact your designs' deliverability, tracking, and final layout.
We take privacy seriously, and clients must adhere to relevant GDPR and privacy laws. Proceed with caution when using ContactMonkey externally, as you may not have permission to send to other domains.
Recipients cannot unsubscribe from the ContactMonkey emails, which means they never miss out on important updates. When sending externally, be aware of relevant regulations- for example, sales prospects require an unsubscribe option.
Sending ContactMonkey emails to users who aren't expecting them may mean spam filters will kick in. You risk being reported if you don't have IT permissions to change domain permissions or firewall parameters.
Due to external mailboxes handling emails differently, and your tech team not having control over external recipient's mailbox/mail server settings, there is no means for ContactMonkey to ensure accurate analytics are calculated when sending to recipients outside of your tenant.
To learn more about GDPR Compliance, check out this article.