By default, links turn purple after a recipient clicks them. You can change this clicked-link color across your whole email by adding an HTML content block with a short CSS snippet — no coding experience needed.
Why Do Links Turn Purple After They're Clicked?
Email clients and browsers apply a default "visited" style to links a reader has already opened, and that default is usually purple. Your regular link color settings only control how links look before they're clicked, so changing the clicked (visited) color requires one small piece of CSS.
To change the color links show before they're clicked, update the Link color field in the Settings tab of the Email Builder, or adjust your custom branding.
How Do I Change the Clicked-Link Color?
You can place the HTML content block anywhere in your email — top, middle, or bottom. The style applies to the entire email regardless of where the block sits.
- Open your email in the Email Builder
- Insert an HTML content block at the top of your draft
- Click the block to open its properties menu, then paste in this code:
<style>
a:visited {
color: [INSERT COLOR HEX CODE HERE];
}
</style>4. Replace [INSERT COLOR HEX CODE HERE] with your desired color code
5. Save your email and send a test to yourself to confirm that the clicked-link color displays correctly
Important: This changes the clicked color of all links in the email. You can't target a single link with this method.