After sending an email campaign with an embedded event, you can track how many people clicked through to your event, see who registered, and view attendee information. This article explains where to find event data and how to manage your attendee list.
Click here to learn how to create an event.
Viewing Event Registrations
- Click Events at the top of your ContactMonkey dashboard
- Select your event
- View the following information:
- Overview: Summary of total registrations, clicks on your event link, and event details
- Attendees: Complete list of registered attendees with their information
- Added to Calendar: Track which attendees have added the event to their calendars
Understanding Event Link Clicks
ContactMonkey tracks every click on your event's RSVP button, the same way it tracks other links in your email.
- Where to find clicks: On the event Overview, and in the campaign's Data Overview page (Best Performing Links and Click Map).
- Total and unique clicks: Total clicks counts every click. Unique clicks counts each recipient once.
- Click rate: Event link clicks count toward your email's overall click rate.
Why are clicks higher than registrations? Clicks include everyone who opened the registration page, including people who looked at the event but did not register. The gap between clicks and registrations shows how many interested people did not complete their RSVP.
Emails with an embedded event may show a higher click rate than similar emails you sent before this change, because event link clicks now count.
Downloading Attendee Data
- From the Event Overview page, click Download List
- Your attendee list will download as a CSV file
- The CSV includes all registration information and the Added to Calendar status for each attendee
Using Attendee Data for Follow-Ups
Reminder Emails
Download the attendee list before your event to send reminder emails to registered participants.
Calendar Follow-Ups
Use the Added to Calendar column to identify attendees who haven't yet added the event to their calendar. Send a targeted follow-up email to these recipients, encouraging them to save the date.
Example: Filter your CSV for attendees where Added to Calendar = No, then send a reminder email specifically to this group.
Nudge people who clicked but didn't register
Compare your clicks and registrations. If many people clicked but didn't register, consider sending a reminder with the event date and a clear call to register.