Learn the ways you can make creating, organizing, and collaborating on your email content as smooth and easy as possible. Leverage features like email tags, templates, and more.
Creating and managing your internal communications content isn’t always the easiest - we know it firsthand! Collaborating with your teammates, tracking and reporting, optimizing to make sure it’s actually opened and read… there’s a lot that goes into it.
When it comes to making sure your email creation is as seamless, we have some tips and tricks you can add to your workflows.
Here are our top tips for making your optimizing your email creation process:
- Use tags to keep your email content organized for easy reference
- Make collaboration efficient by using templates and Email Collaboration
- Keep branding consistent, quick, and easy using Custom Branding, Templates and Saved Rows
- Create now and send later - schedule your emails to send at the right time
This article is specific to our Internal Communications tool. Looking to learn more about the Sales Tool? Check out Getting Started With The Sales Tool.
In This Article:
Use Tags Effectively
Email tagging makes it easy to organize and report on your content. You can use tags in several ways during your email creation workflow to streamline it:
Create an approval process
- Having tags like “Approved” “Under Review” and “Needs Approval” can help your team keep on top of what content is ready to send
- Applying teammate's names as a tag can be a quick way to ensure teammates know which emails they own
Make Collaboration Simple
Using Email Collaboration, teammates can work on emails simultaneously and view changes being made in real-time. This helps to reduce duplicate work and ensures everyone is on the same page.
You can tag your team members directly within the email being worked on and see who is doing what.
Create Consistent Branding
Templates enable team members to create plug-and-play email content- ensuring branding and visuals are consistent and quick.
Create templates based on your brand's voice, tone, and common email topics.
Custom branding enables you and your team to easily create on-brand content to strengthen your employer brand and communicate your company culture to employees. Set up your default colors, fonts, and text box padding on behalf of the organization. This helps overcome the challenge of visual inconsistencies in emails created by different team members across the company.
Use Saved Rows to make content rows you and your team use frequently quick and easy to enter into emails as you work.
Send At The Right Time
Being mindful of when you send your email can go a long way. Our 2023 internal benchmark report has shown us that these days and times perform the best for internal communications, based on your industry.
You should also consider the different time zones of your various office locations.
Schedule your emails to send at the right time. Learn more about scheduling emails here.
|Industry||Best Days To Send||Best Times To Send|
|Automotive||Monday - Friday||
7am - 9am
12pm - 3pm
|Construction||Friday||12pm, 1pm, 4pm, 5pm|
|Consulting||Tuesdays, Thursdays||6am - 9 am, 11am, 12pm, 5pm, 7pm, 8pm|
|Consumer Goods And Services||Mondays, Wednesdays||6 am - 9am, 11am, 12pm, 5pm, - 8pm|
|Education||Monday - Friday||8am, 9am, 10pm, 11pm|
|Financial Services||Fridays, Saturdays||6am - 11am
9pm - 11pm
4am - 11am
|Hospital And Healthcare||Wednesdays, Saturdays||
4am - 8am
3pm - 6pm
Monday - Thursday
|4am - 6am
7pm - 9pm
|Media & Entertainment||Wednesday - Friday
|9am - 5pm|
|Mining & Metals||Thursday - Sunday||7am - 11am, 3pm - 6pm|
|Not For Profit||Thursday, Friday||4am - 7am, 12pm - 6pm|
|Pharmaceuticals||Thursday, Friday||9am - 3pm|
|Real Estate||Monday - Wednesday, Sunday||9am - 6pm|
|Retail||Monday, Tuesday, Thursday, Friday||7am, 8am, 1pm - 5pm|
|Sports||Monday - Sunday||10am - 2pm, 5pm - 8pm|
|Technology||Monday - Friday||7am - 9am, 1pm - 9pm|
|Telecommunications||Monday - Wednesday, Friday||5am - 10am, 5pm - 7pm|
|Utilities, Oil & Energy||Tuesday - Thursday, Sunday||9am - 9pm|