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Understanding Your Pulse and Reusable Survey Results

Both Pulse and Reusable Surveys take the guesswork out of gathering employee feedback. Providing a two-way communication option for your emails. This article will look at how to understand your results. To read more about how to set up either a Pulse or Reusable Survey in your email, click here. 

 

Using Pulse Surveys

Surveys are a great way to increase engagement in your campaign. You can choose several different reactions to use in your campaign; see below.

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Pulse Survey Analytics


Here is how the results will look when you attach a question and comments to the reaction:

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The above graph will show which question and social reaction was used. To get the best results, ensure the question is linked to the social reaction.

Average Score
The average score was chosen by the recipients who engaged with the survey.
Responses
The number of responses received by the survey in question.
Comments
The number of comments received by the survey.

 

Comments by your recipients

Survey responses and Comments left by your recipients are completely anonymous. These are anonymous because people are more inclined to engage and leave honest feedback.

 

Reusable Survey Analytics

To access Reusable Survey analytics, log into ContactMonkey and click on the Surveys tab to see a list of Reusable Surveys that you have created. Click into one of the Reusable Surveys to see a full list of emails that the Reusable Survey has been included in. 

 

Clicking on a Reusable Survey in the list view will take you to its detailed analytics page, which includes:

  • Summary information (Reusable Survey status, survey type, created by, and last used)
  • A list of emails that the Reusable Survey was included in along with a Response Rate, Comment Rate, and list of Comments (if Comments were enabled for the Reusable Survey).
  • A data export, which will differ depending on the Reusable Survey type you are exporting.

Analytics Definitions From The Surveys Tab

Response Rate

  • The number of recipients who responded to your Reusable Survey divided by the total number of email recipients.

Comment Rate

  • The the number of recipients who responded with a Comment on your Reusable Survey divded by the number of recipients who responded to your Reusable Survey.

Data Export

See samples of what a data export would look like, depending on what Reusable Survey type you are exporting the data for at the bottom of this article. See breakdown below per Reusable Survey type of what each data export would include. 

 

Yes/No Survey Export Includes:

  • A list of email campaigns that the Yes/No Reusable Survey was included in
  • The date the email campaigns were sent
  • The total number of recipients in the email campaign that the Yes/No Reusable Survey was included in
  • The total number of respondents to the Yes/No Reusable Survey
  • The Response Rate to the Yes/No Reusable Survey
  • The total number of comments received on the Yes/No Reusable Survey
  • The Comment Rate on the Yes/No Reusable Survey
  • Number of respondents that answered either Yes or No

Rating Survey Export Includes:

  • A list of email campaigns that the Rating Reusable Survey was included in
  • The date the email campaigns were sent
  • The total number of recipients in the email campaign that the Rating Reusable Survey was included in
  • The total number of respondents to the Rating Reusable Survey
  • The Response Rate to the Rating Reusable Survey
  • The total number of comments received on the Rating Reusable Survey
  • The Comment Rate on the Rating Reusable Survey
  • The average rating score across all ratings in the Rating Reusable Survey
  • The breakdown of number of respondents who rated on a scale of 1-5

Emoji Survey Export Includes:

  • A list of email campaigns that the Emoji Reusable Survey was included in
  • The date the email campaigns were sent
  • The total number of recipients in the email campaign that the Emoji Reusable Survey was included in
  • The total number of respondents to the Emoji Reusable Survey
  • The Response Rate to the Emoji Reusable Survey
  • The total number of comments received on the Emoji Reusable Survey
  • The Comment Rate on the Emoji Reusable Survey
  • The breakdown of number of respondents who rated on a scale of 1-5 (The Emoji ratings are also rated on a scale of 1-5 for the purposes of the export, just like the Rating Reusable Survey)

e-NPS Survey Export Includes:

  • A list of email campaigns that the e-NPS Reusable Survey was included in
  • The date the email campaigns were sent
  • The total number of recipients in the email campaign that the e-NPS Reusable Survey was included in
  • The total number of respondents to the e-NPS Reusable Survey
  • The Response Rate to the e-NPS Reusable Survey
  • The total number of comments received on the e-NPS Reusable Survey
  • The Comment Rate on the e-NPS Reusable Survey
  • The e-NPS score (see formula below)
promoters_percentage = (promoters / total_respondents) * 100 detractors_percentage = (detractors / total_respondents) * 100

Calculate eNPS enps = promoters_percentage - detractors_percentage
  • The breakdown of number of respondents who rated on a scale of 1-10

Poll Survey Export Includes

  • A list of email campaigns that the Poll Reusable Survey was included in
  • The date the email campaigns were sent
  • The total number of recipients in the email campaign that the Poll Reusable Survey was included in
  • The total number of respondents to the Poll Reusable Survey
  • The Response Rate to the Poll Reusable Survey
  • The total number of comments received on the Poll Reusable Survey
  • The Comment Rate on the Poll Reusable Survey
  • The breakdown of number of respondents who chose each poll option

Text Survey Export Includes

  • A list of email campaigns that the Text Reusable Survey was included in
  • The date the email campaigns were sent
  • The total number of recipients in the email campaign that the Text Reusable Survey was included in
  • The total number of respondents to the Text Reusable Survey
  • The Response Rate to the Text Reusable Survey
  • The total number of comments received on the Text Reusable Survey
  • The Comment Rate on the Text Reusable Survey

 Viewing Reusable Survey Comments

When clicked into the Surveys tab, followed by clicking into an individual Reusable Survey (if comments were toggled on for a Reusable Survey), you will be able to click the number under the Comments column to bring up a side panel that shows all of the comments received for an individual email that the Reusable Survey was included in. 

 

 

You can also use the search bar to do a keyword search, or filter for specific ratings (if you are viewing comments attached to a Rating Reusable Survey). 

 

Reusable Survey Analytics In Sent Emails

In addition to the Surveys tab having all of the above Reusable Survey analytics, you will be able to view Reusable Survey analytics for sent emails that have included both Reusable and Pulse Surveys. 

 

Click into the Emails tab, followed by the Sent sub-tab, and then click into a specific email that included a Reusable Survey and/or a Pulse Survey. You should now quickly see all of the surveys that you included in this specific email, along with corresponding analytics like Average Response Rate and Average Comment Rate. 

Clicking View more under the average comment rate will pull up the side panel that shows all of the comments received for this specific Reusable Survey in this specific email. 

 

Clicking More Answers will show you all of the emails that this specific Reusable Survey was included in, along with the corresponding analytics mentioned above. 

 

 

 

 

 

 

 

 

 

 

 

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